Kicheko is thrilled to collaborate with Nashville-based pop singer/songwriter DANAE on her new sound and title track, "Direction." A necklace whose simplicity in design, geometric shape and many meanings translate to a great everyday piece, the Direction necklace is now available on DANAE. 

"You've got a new direction" is more than a pop lyric; it's a mantra. A simple phase that reminds us of something true . . . if you muster the courage, the faith, and go for it, you can head in a new direction. We're never too old--or too young--to change.

Behind the Necklace

DANAE loves the elegant, edgy design of this necklace. But the Direction Necklace is more than just a piece of jewelry; Kicheko is using it to help others.

Each purchase of a Direction Necklace provides a scholarship for underresourced children to attend school. Currently, Kicheko is partnered with Mango Tree School, a primary school based in Uvira that educates over 200 primary-level students in the South Kivu province who are underresourced and cannot afford school fees and the other costs associated with attending school. Kicheko is an attempt to combat this cycle by identifying students who are most in need and working with families to ensure that their children stay in school year round.

DANAE is a pop singer/songwriter based in Nashville, Tennessee. After developing a dedicated following for her past acoustic projects, DANAE’s debut EP “Direction” releases this summer and tells her journey into a new musical adventure. DANAE’s own voice and writing have been shaped by her time spent living in Russia, Austin, Washington, DC and now Nashville. Working with music producer Sarin Kuruvilla, Los Angeles-based producer Phil Danyew (tours include Foster the People and Secret Road producer AG) and Platinum songwriter Jesiah Dzwonek--writer of Echosmith’s hit “Cool Kids;” DANAE is a sound you'll want to play over and over again. 

"DANAE is one of the rare artists you meet who combines natural talent and relentless hard work. Her dedication is contagious."

Sarin Kuruvilla - Lightcave Recordings, Executive Producer

Download, jam, and share Direction here:                                                                                                     Check out the Direction necklace on Danae.co

 

"DANAE is a talented artist with a bright future. It was a joy writing with her.”

Jesiah Dzwonek - “Cool Kids” by EchoSmith, Writer